Every year, the most prestigious watchmakers around the globe gather in Geneva to experience the week of Watches and Wonders. The event is more than a trade show, it’s an opportunity to experience the new releases of craftsmanship, innovation and storytelling from luxury brands like Rolex, Cartier and TAG Heuer. So to sum up, we’ve put together a list of the top 5 most important elements that make Watches and Wonders the Event of the Year!
1. Major Brand Debuts
Watches and Wonders is the go-to event for the most prominent luxury watch brands to unveil their new collections. Think Rolex, TAG Heuer and Cartier. The event sets the tone for the entire year in terms of design trends and materials. What makes the event so important is that these debuts aren’t just about new watches, they’re about shaping the direction of the industry.
Here are some of our favourite releases at Watches and Wonders 2025:
- TAG Heuer Formula 1 Solargraph Quartz 38mm Blue Bracelet Watch
- Bremont Altitude Collection
- Oris Big Crown Pointer Date 40mm Sunshine Yellow Dial Steel Automatic Bracelet Watch
2. A stage for innovation
Watches and Wonders is the place where cutting-edge creativity comes to life. It’s not just about telling time, it’s about redefining how time is told. The event is a launchpad for the newest movements, materials, and world-first inventions that truly shape the future of watchmaking.
What makes this event so thrilling is that many of the ideas revealed here go on to influence the entire industry of watchmakers and collectors alike. From coloured dials to jewellery-infused timepieces, Watches and Wonders is the place where watches evolve. Here are a few standout innovations from this year’s show that we loved:
Coloured dials: We’ve seen a surge in vibrant dial colours, including burgundy, opaline, and pastel tones, adding a fresh aesthetic to classic models.
Material Innovation: Brands exploring new materials, with titanium and ceramic making significant appearances, offering durability and a modern look.
Functional Complications: There was a notable emphasis on practical complications, such as world-time functions and perpetual calendars, enhancing both utility and sophistication.
Jewellery-infused Timepieces: The fusion of quality jewellery and watchmaking was evident, with timepieces featuring elaborate gemstone settings and artistic designs
3. Exclusive Access & Storytelling
Unlike most trade shows, Watches and Wonders is as much about the experience as it is about the watches. Brands go all out with immersive booths, interactive displays, and hands-on demonstrations, providing visitors with a rich narrative behind each piece. Our personal favourite was the Oris display, showcasing an array of new watches and features to level up your next watch game. Did we mention there was a cool mirrored bear? it was bear-y cool !
Did you know? The design of the ORIS display is more than just an aesthetic, it’s a tribute to the brand’s roots. The pink terracotta mirrors the exterior of their headquarters in Hölstein, nestled in the canton of Basel-Landschaft. Meanwhile, the deep forest green pays homage to the woodland that surrounds the area. Together, these colours reflect the natural beauty surrounding ORIS’s home and symbolize the brand’s deep connection to its heritage and environment.
4. A stage for innovation
Watches and Wonders brings with it all the global media frenzy, from YouTubers, influencers, celebrities and collectors alike to get a first glimpse of these new announcements. This year, legendary Finnish Formula 1 driver Mika Häkkinen, known to fans worldwide as “Flying Finn,” made a stylish and unexpected appearance at this year’s Watches and Wonders. Meanwhile, football icon Kylian Mbappé attended the event, drawing attention not just from watch admirers but fans across the sporting world. Finally, Roger Federer, the ambassador for Rolex, made an appearance, reinforcing the brand’s legacy of excellence and precision. Their presence highlights how Watches and Wonders continues to impact pop culture and global lifestyle.
Your feed will turn into a watch parade with non-stop content to get you obsessed over the latest drops. What makes this media buzz so important is its reach; it allows watch lovers all around the world to experience the thrill of the show, even if they’re thousands of miles from Geneva. You can discover new pieces, hear expert opinions, and join the conversation, all from the comfort of your couch.
5. It Unites the Global Watch Community
Watches and Wonders is the show where brands pull out all the stops! Whether it’s a brand new movement, some wild, never-before-seen creation, or a cool breakthrough in sustainable materials, Watches and Wonders is where the future of watchmaking makes its debut. It’s like watching history unfold, only with way more popularity and cool themed booths. If there’s a big idea shaking up the watch world, chances are it’s happening at Watches and Wonders.