The unveiling of the TAG Heuer Connected Modular 45 is, without doubt, the most exciting news to come out of Switzerland’s watch world in 2017… so far. The first version of this smartwatch was innovative, unique and – in all honesty – risky as TAG took a leap (with the helping-hand of Intel) into the growing industry of wearable technology; being the first major Swiss watch brand to do so. Well, they definitely landed on both feet, as the watch proved very successful and popular amongst both watch-wearers and technology-users, but how would the second generation fare?
The aesthetics of the original Connected, looking like a modern, Biver-inspired Carrera, provided a sense of comfortability; the wearer
feels-like and knows
-that he or she is wearing a TAG Heuer. This was an important factor that the brand considered, and one which was rightly carried through in the follow-up Connected watch. The next step, and the key to the new model’s name, was to add some sort of customisable option to the watch in order to connect it to the wearer. The configurable system of the Modular 45 means that you could order your very own personalised model, with the options of four different straps, different coloured cases, a ceramic or aluminium bezel, and you could even change the style of your lugs and buckle. (Check out Peter’s personal configuration below!) TAG Heuer has also revealed that it will be offering different component sets to purchase so that you could mix-and-match your Modular 45, however you like, with great ease. The fantastic engineering of the watch means you can variate the components, without the need of any tools, in a matter of seconds.
Another key difference between the new model and the old is that TAG Heuer can officially say that the Connected Modular 45 is Swiss Made, as it has been developed in their La Cheux-de-Fonds Manufacture in collaboration with a crack team of Intel’s technology experts. This gives a great presence of credibility to the smartwatch, as it is crafted alongside the brand’s mechanical masterpieces, such as the COSC-certified Heuer 02T tourbillon movement. This brings us on to another massive part of what the new Connected is all about: its ability to change between both computerised and mechanical – “traditional” – modules. The mechanical modules will include the very popular Calibre 5 movement and the slightly pricier Heuer 02T chronograph, meaning you can get the best-of-both-worlds dependingon your tastes and preferences.
The technology of the sm
artwatch has also improved substantially. In 2015, when the first Connected watch was revealed, there were relatively limited options in terms of dial styles and colours, especially when you compare it to the thirty which TAG has pre-loaded onto the new model. On top of this, the Modular 45 contains some all-new, exciting software called TAG Heuer Studio which essentially means that the wearer will be able to create and customise his or her own dials, with a range of layouts, colours and even pictures. Yet again, we see another example of how the brand has given this customisable, configurable and personal theme to the Connected Modular 45. The smartwatch is still going to be powered by the Android-Wear OS, meaning that it is compatible with almost every smartphone device, including the Apple iPhone; keeping you connected to all aspects of modern life. The faster processor inside the Modular 45 makes for a far snappier, more responsive and more advanced smartwatch than its predecessor, and with a minimum battery life of 25 hours (under normal usage) and a mere charging time of just 90 minutes, this watch is not only functional and stylish, but also practical.
The avant-garde name and nature of TAG Heuer is fantastically expressed by the creation of this new Connected model. Under Mr Biver, the Swiss watch house has made waves in the industry, breaking some of its traditional norms to reach the forefront of mechanics, technology and horological art; maintaining the brand’s deep savoir-faire heritage whilst being connected to eternity.
We, at Peter Jackson the Jeweller, are very proud to offer the TAG Heuer Connected Modular 45 for sale on our website, with prices starting from £1450. Follow the link below to purchase yours today!
https://www.peterjackson.co.uk/catalogsearch/result/?q=modular+45
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