Since the release of the smart watch, the appreciation of Swiss watches has massively increased. Despite how attractive these advanced technological pieces are, like all technology, they fade over time whereas the timeless, traditional pieces do not. Swiss offer effortless, technical magnificence, which is why they been adored for so many generations. Simply put, investing in Swiss watches is a wise move as they are more luxurious, more prestigious and definitely more beautiful, so why wouldn’t you want one?
The rise of Swiss watches hasn’t been the most immediate, but the appreciation of Swiss watches is gradually beginning to increase. Each watch brand has inspired and challenged rival makers to better their products with every new range they release. This has been going on since watches begin and is still evident today, as proven by Cartier reacting to the Rolex Submariner with their new dive watch.
The competition level in the watch has always been vicious. Brands are today aggressive in their approach to be the best but this has only proved beneficial to the industry itself as well as for the fans of the world. The release of the smart watch in 2015 undoubtedly saw a large amount of sales, however the move only helped Swiss watch creators up their game rather than admit defeat. New movements, new fusions and new designs were introduced to combat the launch. These changes highlighted just why they are the leaders in time management despite not being the latest gismo on the market.
We all understand that smartphones and even smart technology are now a part of our everyday lives, but should smart watches replace something that is as technically beautiful as a Swiss watch? Smartphones are a way of incorporating all of your devices together, offering an additional method to checking your social channels and tending to your emails on the go. It has a little advantage compared to the likes of watches, however is that really necessary when your phone has the same capabilities, features but placed onto a smaller device?
Even though social media is so prominent within our society does that beat having a beautifully crafted timepiece placed on your wrist? The emphasise is not more about being a man, rather than a ‘boy with a toy’ and what better way to do that than with a magnificently, intricate piece that makes a statement. Truly great watches will last through the test of time and can be passed on through your family’s life span, which can be difficult for technical smart objects that are constantly outdated and interchange for new models.
Each has its own positives, but there are few feelings that can beat owning a technically glorious timepiece that elegantly shows off your style, status and personality without you even having to utter one word.