When buying from the Masters of Materials themselves, it’s essential to understand the full scope of their history and development to fully appreciate the craftsmanship of a Rado watch. Known for their renowned Swiss watchmaking, Rado brings their innovative designs and use of revolutionary materials to the watch game, hitting competitors out of their field to stand as the victors of the modern watch game. From their commitment to crafting timepieces that are both aesthetically pleasing and highly durable, Rado has rightfully established itself as the Master of Materials. Let’s swing into why a purchase from Rado is more than just a watch.
Founded in 1917 in Lengnau, Switzerland, Rado began as a small clockwork factory. Over the decades, the brand has evolved, embracing cutting-edge technology and design. Rado’s breakthrough came in 1962 with the launch of the DiaStar, the world’s first scratch-resistant watch, setting a new standard for durability and style. Rado’s mastery of ceramic technology has led to the creation of watches that are not only beautiful but also incredibly resilient. You can shop the Rado ceramic collection here as we explore more.
When buying from the Masters of Materials themselves, it’s essential to understand the full scope of their product development to fully appreciate the craftsmanship of a Rado watch. Rado is known as the creator of high-tech ceramics, a material known for its lightweight and hypoallergenic properties, which offers unparalleled comfort and durability. Rado’s mastery of ceramic technology has led to the creation of watches that are not only beautiful but also incredibly resilient. The high-tech ceramic is resistant to scratches and maintains its shine and colour over time, ensuring that your watch looks as good as new for years to come!
One of Rados most innovative material to be created is Ceramos an innovative composite material that combines the hardness properties of ceramics (around 90 % titanium carbide) with the toughness and lustre of a metal alloy, revolutionising the watch and taking their stance as the Masters of Materials, so much so they have inspired other leading watch brands to us ceramic and hybrid metals too.
Some notable watches from their latest collection include the True Square Automatic Open Heart, which showcases the intricate mechanics of the watch through a transparent dial, and the Captain Cook Bronze Blue Automatic Nato, a hand-winding watch that combines vintage charm with modern precision. Additionally, the Rado Anatom Ceramic Grey Automatic Bracelet Watch introduces a grey lacquered dial revealing a stunning pattern of irregularly spaced horizontal lines. The rhodium-coloured applied hands and indexes are covered with white Super-LumiNova to create a refined contrast against the depth of the dial, perfect for those looking to make a bold statement.
With Rados’ hard-hitting creations, it’s natural for them to have a strong connection with the world of cricket, serving as the official timekeeper for the English and Welsh Cricket Board. This partnership underscores the brand’s commitment to precision and excellence, qualities that are essential in both watchmaking and the sport of cricket. Rado’s involvement in cricket has helped to elevate the brand’s profile and connect with a global audience of sports enthusiasts. You can shop their cricket-inspired Captain Cook collection here.
Rado’s legacy of innovation, combined with its dedication to quality and design, has made it a standout brand in the watch industry. Whether through its pioneering use of materials or its involvement in the world of sport, Rado continues to push the boundaries of what is possible in watchmaking. For those who appreciate the art of horology, a Rado watch is a timeless investment. Shop our full Rado Collection Today.